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Superheroes

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Business Ideation: Spark your inner innovator

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Students will understand the basics of business ideation by identifying problems, brainstorming creative solutions, and exploring how ideas can become real products or services.

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  1. Warm-Up Activity (10 minutes): Dream Big!

    • Objective: Ignite imagination and introduce the concept of problem-solving.

    • Activity: Ask students, "If you could create any product or service to make life easier or more fun, what would it be?"

      • Give each child a sticky note to jot down one dream idea.

      • Share ideas with the class to showcase diverse thinking.

  2. Introduction to Business Ideation (10 minutes): What is a Business Idea?

    • Explain: Businesses often start with a simple idea that solves a problem or makes life better.

    • Examples: Share a few kid-friendly examples like how LEGO was created to bring playtime into every home or how Disney started with a simple cartoon.

    • Interactive Discussion: Ask students if they’ve ever thought, “I wish there was a product that did [this].” Encourage them to share any small problems or frustrations they encounter.

  3. Group Activity (20 minutes): Problem-Solving Power!

    • Objective: Practice identifying problems and coming up with creative solutions.

    • Instructions: Divide students into small groups and give each group a "problem card" with scenarios like:

      • “Too many things to carry at once.”

      • “Toys get lost easily.”

      • “Boring, rainy day at home.”

    • Task: Within each group, brainstorm two or three “business ideas” that solve the problem. Remind them to think of anything—no idea is too big or too small!

    • Share: After 10 minutes, each group shares their ideas, explaining how their product or service solves the problem.

  4. Hands-On Design (15 minutes): Build Your Prototype

    • Objective: Visualize and plan a basic "prototype."

    • Materials: Provide paper, markers, and simple art supplies.

    • Instructions: Each child selects their favorite idea from the brainstorming session and sketches a design, noting key features and how it would work.

    • Encourage Creativity: Emphasize that this isn’t about perfection but about capturing the essence of the idea.

  5. Reflection and Wrap-Up (5 minutes): Innovator’s Circle

    • Share & Reflect: Invite each child to share their prototype and reflect on how they came up with the idea.

    • Encourage Future Thinking: Challenge them to keep noticing problems and thinking of solutions as they go about their daily lives.

 
Key Takeaways:
  • Problem-solving is the first step to business ideation.

  • Every big idea starts with a small thought.

  • Creativity and innovation can be sparked by everyday experiences.

 
Homework (Optional):

Ask students to bring in a “problem” they noticed at home or school next time, along with a brainstormed solution.

This module keeps students engaged with hands-on activities while instilling core entrepreneurial concepts. Let me know if you’d like additional ideas!

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Science Park Square,

Sussex University, Brighton

BS1 9RB

© 2024 by Cerise Petal

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